In May 2017, rapper-mogul Dr. Dre called together a meeting with top-level marketing executives from Universal Pictures, Universal Music’s Interscope label, Apple and his own Beats audio company to begin the marketing of his movie release: Straight Outta Compton and that included The Skywriters to help get the world out. Which we did by filling the skies all over Los Angeles skytyping “COMPTON” with 5 mile long signs. It was a success, social media blew up and everyone loved it!
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